Industries
Hospitality
Global digital transformation across a franchise business spanning 70+ markets, and a hotel and resort commerce business built from concept through acquisition.
Hospitality is where digital strategy meets an operator, a franchisee, and a guest standing at a counter. A journey that works in a slide deck and fails in one of 70 markets is not a strategy, and the gap between those two is where most of the work lives.
Our experience here spans both ends: enterprise scale at McDonald's, leading a 200+ person organization across 70+ markets and aligning franchise and corporate stakeholders around a single strategy — and the founder end, building a hotel and resort commerce business from concept through launch and acquisition.
Selected Work
What the work has produced.
Defined the enterprise strategy connecting mobile, kiosk, drive-through, and in-store into a unified customer journey, leading a 200+ person organization across a franchise-based business.
Directed the launch of McDonald's first U.S. mobile app and pioneered self-order kiosks across Australia, France, and the UK. Recognized as Apigee Digital Pioneer of the Year.
Co-founded a curated hotel and resort commerce business, securing more than 100 hotel and resort supply relationships before its acquisition into HauteLook Getaways.
Where We Work
Capabilities in hospitality.
Omnichannel guest journey
Mobile, kiosk, drive-through, and in-store connected into one journey rather than four channels with separate roadmaps.
Franchise and multi-location alignment
Getting franchise and corporate stakeholders to one enterprise strategy — the constraint that decides whether anything ships across markets.
Digital ordering and self-service
Self-order and mobile experiences taken from pilot to multi-market rollout.
Hotel and resort commerce
Supply relationships, merchandising, pricing, and supplier economics as one commercial model.